Interswitch Boosts Africa’s Creative Ecosystem by Highlighting Excellence

At the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), Interswitch, through its flagship brands Quickteller and Verve, reaffirmed its commitment to nurturing Africa’s creative ecosystem.

As a principal sponsor of the awards, Interswitch backed three key categories that showcase the breadth and depth of African storytelling. Quickteller sponsored the Best Music Score category, honouring composers and sound designers who add emotion and nuance to visual narratives. Verve, meanwhile, sponsored both the Best Writing in a Movie and Best Writing in a TV Series categories, highlighting writers whose work shapes culture, captivates audiences, and elevates African content on the world stage.

After a lively Cultural Day celebration at Federal Palace Hotel, the 12th AMVCAs were held at Eko Hotel, bringing together leading actors, filmmakers, producers, and industry stakeholders from across the continent. The event not only celebrated talent but also emphasized the growing global relevance of African stories and the expanding economic potential of the creative sector.