Creative Agency Names Isitua‑Onukwu CEO

The Board of TBWA/Concept Unit, a Lagos‑based creative agency that is part of the TBWA Worldwide network, has announced that George Isitua‑Onukwu will become Chief Executive Officer, effective July 1, 2026.

He will take over from Kelechi Nwosu, whose leadership helped establish TBWA/Concept Unit as one of Nigeria’s leading creative agencies, noted for bold campaigns such as Proudly Made in Aba and the Spirit of Lagos project.

In a statement, the incoming CEO said, “The appointment signals the next chapter in TBWA/Concept Unit’s evolution. We’re expanding the Agency model. Under Nwosu, the agency began diversifying beyond traditional campaign work.”

“We are not abandoning the agency model. We are expanding it. Creativity remains our core product, but the future belongs to agencies that can turn creativity into assets, platforms, and businesses. Ideas should not only solve marketing problems; they should create economic value that compounds over time,” Isitua‑Onukwu added.