Bubble Up Launches New Can Line in Nigeria

Bubble Up, the lemon‑lime brand that has been sold worldwide for more than a century, has introduced a new line of cans in Nigeria through Planet Bottling Company (PBC).

The launch includes four SKUs – Lemon Lime, Bitter Lemon, Tonic, and Soda Water – presented in sleek can formats designed for social occasions, gatherings, and contemporary party settings. The inclusion of Tonic and Soda Water also makes the cans suitable for consumers who use Bubble Up as a mixer.

Bubble Up first entered the Nigerian market in PET bottles; the shift to cans marks the next phase of the brand’s local presence.

“Nigerians have known Bubble Up on shelves for a few years now, and the can is how we keep the brand fresh and meet people where the fun actually happens – at parties, picnics, and moments shared with friends,” said Naji Awada, Marketing Manager at Planet Bottling Company. “This format is lighter, more social, and built for the way young Nigerians live.”

The cans are launched alongside the “Turn The Fresh Up” digital campaign, which underscores the brand’s youthful, party‑starter image. The campaign will run across digital platforms, supermarkets, lifestyle events, and creator‑led experiences.

PBC manufactures Bubble Up at its facility in Ogun State, where it also produces American Cola, Reaktor, and Planet. The company is expanding its portfolio and investing in culture‑driven consumer experiences across the country.

About Bubble Up

Founded in 1919 in the United States, Bubble Up is one of the earliest lemon‑lime soft drink and mixer brands, boasting more than 100 years of expertise and a presence in over 20 countries. In Nigeria, the brand is bottled by Planet Bottling Company. Bubble Up cans can be found in supermarkets, retail stores, lounges, and outlets in the South West.

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